Media language (notes)

Music videos are separated into three different types of style:

• Narrative Based
• Concept Based
• Performance Based

Andrew Goodwin suggests (in Dancing in the Distraction Factory 1992) that there are a few features within a music video that are:

1. There is a relationship between the lyrics and visuals.
2. There is a relationship between music and visuals
3. Music videos demonstrate genre characteristics (e.g dance routine for girl/boy band or stage performance in metal video.)
4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual style)
5. There is frequently reference to the notion of looking (screens within screens, etc) and particularly voyeuristic treatment of the female body.
6. There is often intertextual reference (to films, TV programmes, other music videos, etc)

Andrew Goodwin 

The reason to why I have re-visted Andrew Goodwins theory is too compare and see what content will appear in my music video. My music video will be based around a narrative and a performance from the artist and I have not gone against stereotypes of RnB because the narrative revolves around love. In my video there will be a a direct link between the lyrics and visuals as well as a direct link between the music and visuals for example as the beat gets faster so does the action (argument scenes in fast pace music). 

There will be lots of close up shots of the artist in order to promote himself and develop a motif across all of his work. Fans also may feel closer to the artist as it will be direct in the way he sings to the camera. My music video will also include some notion of looking for example shots of the male character running through the woods seen from outside the forest.

Representation (notes)

What is representation?

  In my music video I have featured a trendy stereotypical male pop star Oliver Stone singing a song called 'Wonderful'  and in the video I have represented a story of two young adults who are very much in love but they also have a very intense and volatile relationship which sees them arguing very heavily before ultimately realising that they are in love and making up with each other. I have represented the two main characters in a fairly equal way showing them both to be strong willed, passionate but also with a loving and sensitive side to each of them.
  The video begins with a representation of a fast moving train and clips of lots of people walking around a station showing the world to be a fast moving and sometimes confusing place to figure out which sets the seen for the introduction of the main characters and their loving but volatile and often confused relationship.
  Joe is represented as a strong, handsome and stereotypical young male character. In various scenes he is in seen as being a little volatile, passionate and intense in his arguments with his girlfriend and someone that can lose his temper quite easily. The boxing scenes as well as his running through the forest show typical young male physical strength and these energetic scenes show him relieving himself of his anger through his physical exercise. The video also represents Joe as being romantic, loving and sensitive and there are a number of scenes of him with his girlfriend having fun and being as the song title suggests wonderfully in love and he makes the first move to text his girlfriend to make up with her.

  Issie is also represented fairly equal to Joe in the video and less stereotypical of a young adult female in the sense that although she is beautiful she is also very strong willed and in the video is seen to give as good as she gets during her arguments with Joe and to be very much his equal. She deals with her own frustration in a different way to Joe by smoking and kicking the wall during one scene which is less typical of a female character. She is also shown to have a loving and sensitive side to her in many scenes where she is having fun with Joe and enjoying being in love with him and the scene where she is looking at his picture lovingly shows her more feminine soft side.

Narrative (notes)

What is a narrative music video?

A narrative music video is a type of music video which shows an account of connected events also known as a story. The story lines are often fragmented and presented in a non linear order to make them really interesting for the audience to figure out the story.  This often leads to them watching the video over and over again. The video allows the viewer a more varied access to the performers and gets to see them in different scenes with the effect that the characters are portrayed to be highly interesting. The music used in the video also strongly complements the storyline and is critically important in making a successful video. In classic pop music video's the interplay between the music and storyline are important in a successful outcome and often dancing is used as well.  Steve Archer's comments in 'Teaching Music Video's'  summarise the above well "music videos will cut between a narrative and a performance of the song by the band. Additionally, a carefully choreographed dance might be a part of the artist's performance or an extra aspect of the video designed to aid visualisation and the 'repeatability factor"

My music video will be made up of both a mixture of performance and narrative based footage. I am including both because generally in the genre of music I am working with music videos are often based around the performer and a story to do with their lives. In my video I  have taken a different approach due to the fact my performer Oliver Stone is a completely different person to the young man Joe who is actually the main character acting in the video. Narrative music videos appeal strongly to the target audiences because the audience typically likes to follow a storyline while at the same time enjoying the music and seeing the performer at various points in the video. In my video the music is high energy and tells the story of a young adult man Joe who is in love with his girlfriend Issie although they have a intense and volatile relationship and argue heavily before getting back together. The title of the song is called 'Wonderful' which describes the feeling of a passionate and loving relationship and how great life can be when two young people are in love. I think the story line and the interesting scenes shown during the video keep the audience keenly engaged in the story and the interjections to different scenes of the performer singing are highly important in capturing the audience attention and this interplay between the story and the performer strongly add to the repeatability factor of the video.
  I have used a linear set of clips in the video to make the story clear to follow for the audience with a number of injections of the performer singing the song and dancing which add to the likelihood of viewers wanting to watch over again.

Gwen Stefani- Cool is a prime example of a narrative and performance music video because it has a clear storyline from beginning to end and also has a good direct link to the lyrics. It shows a real life situation which the audiences will be able to relate too very well and the dancing adds to the the entertainment factor and likelihood of people wanting to watch over again.

Analysis of still

I have taken this still image from Nicki Minja's performance based music video to the song "Superbass" which is one of her biggest selling songs so far. I am going to analyse this image and I do believe that from this still shot you can tell a lot about her character. The stills conotation makes it looks as if she is siutated in a type of heaven with the blue skys and clouds set behind her in the backdrop. Nicki Minaj is the only female figure in this shot surrounded by men in not very much clothing showing her dominance and how powerful she is. The man in the pool with Nicki is staring at the star as if he is in love with her and admires her whilst she looks directly at the camera with her hand on her hip showing attitude. This goes against the stereotype that men are the more dominate figure in society today. The contrasting colours in this shot are very bright and girly. The costumes used in this shot are also very revealing  showing lots of skin and making Nicki Minaj a sexually attractive character which will draw audiences attention when watching this video as she has lots of sex appeal to both genders.

My favorite director

Melina Matsoukas
Born: January 14th, 1981

Melina is a very famous American director of music videos and commercials who is from a Greek, Jewish, Jamaican and Cuban descent. She is a graduate of the American film Institute and New Yorks University Tisch school of the Arts. She started out at Black dog film, then the Gorilla Flix film production company and is now working as a director at Prettybird which she signed to in 2011.

She has made a number of music videos with a range of artists from Rihanna (RnB/Pop) to No Doubt (Punk) and has made videos for a huge range of very well know artists like Whitney Houston and Beyonce.
Matsoukas videos are known as "chalk full of bright colours or crisp black and white images, smooth spotlights, and tasteful retro video models."Melina Matsoukas believes that you do not need expensive equipment in order to make a good quality video, she quotes that "A good video has the right visuals, a well conceptualised story and should be exciting and elicit reaction." 

Two of my favourite videos which are We found love and You Da One both sung by Rihanna were directed by Melina so here below are some links to my other favourite music videos directed by Melina Matsoukas.

Beyonce-Why Dont You Love Me
Neyo- Do You
Beyonce- Diva
Eve- Tambourine

Top 100 music videos and My favourite top 5

After re-searching I have come across a couple of different websites that are specifically aimed to show music news, reviews and has a dedicated section to music charts and videos.

http://www.nme.com/

http://www.theenemy.com/

http://vimeo.com

http://www.billboard.com





On the following link Nme Website it shows the top 100 greatest music videos of all time.

Below our my top five favourite music videos of all time.

1. Rihanna- We found love

Why is this my favourite video? I think that this music video is very edgy and was not a safe move from Rihanna. Involved in this video is a lot of explicit scenes involving drug, alcohol, and sexual content which I believe was risky to release to the public. Throughout the whole video, the action captures my attention and amuses me for the whole 4.36 minutes that is playing for.

2. Beyonce- Single ladies

The reason to why this would be my second top video is due to the Beyonce exquisite dance routine throughout the whole of this video. I also loved the fact that there was a great audience response to Beyonce's hit single in which many of the public made their own versions of the song. Above is an example that members of the public imitated Beyonce dance routine.

3. Macklemore- Thrift shop

I love how random this video is and how mad the artist comes across. It is very much performance based and I like that the lyrics directly relate to the actual image on the screen. I also like the fact that even though Macklemore sings the song in the video it isnt all about him. There are other factors and things we focus on for example the many people in the background and even his clothing is outrageous. 

4. Justin Timberlake- Senorita

As well as loving Justin Timberlake I also really enjoy his music video,  it grabs my attention the whole way through. I believe that towards the end of the song when Justin asks the audience (ladies and guys) to join in with him singing it makes us as the viewers really get ourselves involved in the video.

5. Lady Gaga ft Beyonce- Telephone

This is one of my favourite music videos due to how controversial it is as well as its format and its style of a movie. Another reason to why I really like this video is due to the use of colour throughout as the video is very bright and uses many different colours which really captures the eye and is aesthetically pleasing.

Rihanna-You da one

Lastly I would like to mention another one of my favourite videos which is You Da One by Rihanna mainly due to its brilliant editing and filming. I think this video is good mainly due to the black and white effect which has been carefully styled with the items and clothing to make the video bright. Also throughout the clip we see Rihanna in the background with lots of different styled text poping up on the screen infront of her which is very modern and trendy.

Comparison (Old/New)

Old vs. New

Bohemian Rhapsody by Queen released 31 October 1975 is a very well known song as well as the band being very popular at the time. The genre of music is rock, which we can tell after watching this 5.55 long music video due to both the sound and mainly the costumes. Throughout we see a stage performance which usually is an indicator that shows this song is this specific type of genre. There does not seem to be much of a relationship between the lyrics/music to the visuals. There is no reference to notion of looking or any credits at the end of the video. The video does not have many special effects, but does have lots of different lighting making it more interesting to watch, also lots of fade out's were used in editing the video. The camera shots and angles are very basic, slow paced and are repeated throughout most of the video.

As Long As You Love me is a song by Justin Bieber which has recently been made and distributed. This contempory video differs a lot to the Bohemain Rhapsody s music videos mainly because it is performance based and visually and vocally tells a story. The lyrics and music interlink very well with the visuals that have been shown in this video. It shows a typical love story and is really like a mini film compared to an actual music video. The camera shots and angles are very varied throughout the song and changed at quite a fast pace but record labels include the need for lots of close ups of the artist and the artist develop motifs which reoccur across a lot of their work (a visual style). A dance performance by Justin Bieber is also put into the middle of the video which is typical in contemporary music videos. Notion of looking is also involved in this video as this is a popular trait in modern music videos nowadays. Costumes, makeup and special effects are also much more concentrated on and developed to make the present day/current music vidoes more realistic.

Comparison of music videos and textual analysis

Rihanna featuring Calvin Harris - We Found Love

I selected this music video to analyse because I think it is unique and at the time when it was launched it was highly controversial due to the explicit scenes of drug taking and sexual viewing. I think these two factors and the overall storyline were the unique selling points to this music video as well as Rihanna being a world leading artist. This electro house and dance pop song also featured the world renowned DJ Calvin Harris who makes an appearance in the middle of the video and adds to the appeal of the target audiences for this video who would be people around the ages of sixteen to twenty eight. The video is a story of two people who are passionately in love but experience extreme highs and lows through their roller-coaster volatile relationship. There are scenes of the lovers taking drugs and having sex and also having good times together and like drugs it seems like Rihanna has an addiction to loving her man. However they are also shown to argue and have difficulties in their relationship created by the wild drug taking and partying lifestyle. After showing these wild scenes Rihanna decides to overcome her addiction of wanting this man who is not good for her and leaves him. At the start of the video there is a long voiceover which gives a brief explanation of love and how they feel which then leads into the video that is very fast paced. I think the voiceover is very effective and allows the audience to understand what the video is about with reference to hopeless love and I am now thinking about the possibility of adding a voiceover when it comes to making my music video. The video consists of mainly straight and jump cuts but also throughout the video the camera shots and angles change constantly and are enhanced by many close ups, mid shots, high angle shots which all add to the appeal of the viewer. We Found Love by Rihanna contains no dialogue apart from the start but contains many special effects like strobe lighting and backdrops synchronised in the video. This video was made by Def Jam music group and distributed by Universal music and video distribution is a mixture of narrative but mainly performance based.

Coldplay- Paradise


This music video is very different from both of the other two videos that I have analysed not only because it is an electronic rock and RnB genre song which was and still is very popular but also because throughout the duration of the video we see the main character as a person dressed up as an elephant whose identity is not really revealed until the later stages of the video when his character meets up with other characters who we can logically tell are Coldplay's band members. The video shows an elephant character escaping from a London based zoo and travelling to Heathrow airport and smuggling himself on an aeroplane to Africa to find paradise, which is a clear reference to the song lyrics and title "Paradise". After a long and often lonely journey the lead elephant character stumbles into three additional elephant characters and they play their music in the paradise sun backed desert  The video ends with these characters (members of the band) performing on stage at a Coldplay concert. The pace of this video is fairly slow compared to The Used and Rihanna videos but still there is a range of camera shots and angles. We see lots of straight and jumps cuts as well as towards the end seeing a fade out. The main shot we see tends to be long shots and extreme shots and throughout the video it is very scenic with all natural lighting. We also see a direct link between the visuals and the lyrics as the character holds up pieces of cardboard in the video with the actual words on. Also not like the other two videos I have analysed, this video does not have special effects apart from the lighting in the concert scene, no dialogue or voiceovers but do have credits right at the start of the video. I believe that the reasoning behind why the bands faces do not really need to be seen in this video is due to their popularity and how well known they already are. I think the target audience for this song and music video is from the age of sixteen upwards and that the unique selling point is the upbeat and intriguing nature of the story combined with the music and the fact that the band are as popular as they are.
scenic shots

The Used- The Bird and The Worm

Alternative rock, post hardcore and pop punk is the genre of this song which differs from the other two videos that I have analysed because this band is not as popular as Rihanna and Coldplay and their music is aimed at a niche, different market. Although this song has a completely different sound to the other songs I have chosen it still has a mix of a narrative based video and also performance based. We see the main band performing throughout the video as well as them acting and this is more typical of the codes and conventions from this genre to feature in a music video. The song and music video produced by John Feldmann with the record label Warner Bros and Reprise describes a strange, messed up boy who comes across as if he is haunted. At the start we can hear lots of people talking as the band are signing autographs but you can not really here the dialogue unlike the We Found Love video where it is clear what is being said. The shots are changed constantly like the Rihanna music video and is again fast paced with mainly the same shots , close ups and mid shots of the artist enhanced by special effects like speeding up the shots, rewinds as well as many zoomed in and out shots. In the video there is notion of looking when we see shots through the hole in the door which fits in with this horror theme of the video as we see voyeuristic treatment to one of the main characters. I think the target audience are people who are interested in the rock genre of music aged from around eighteen to thirty five and the unique selling point would be the band itself. Unlike Coldplays song and Rihanna song there are no credits at the end or the beginning of this music video.

Summary



                                                       

  Apart from the obvious difference of genres all three of the above music videos share some similarities and differences. They all have very different stories behind each one of them as one tells a love story, another shows a journey to paradise and lastly one shows a scary horror story.  We Found Love and Paradise are aimed at a more general target audience and a lot of the average population compared to The Bird and The Worm which is only aimed at people who are into the heavy type of music. The camera angles and shots vary throughout each video from simple close up shots, to point of view shots and many more. Also the angles are mainly long shots, medium shots or close ups but the pace of Coldplay's music video is slightly slower then the other two. Rihanna's and Coldplay's song also both have credits, one at the beginning and one at the end unlike The Used song most probably because of the expense put into the video and popularity of the band/song.
  All three songs fit Andrew Goodwins theory of music videos because each video have genre characteristics like Coldplay's and The Used rock genred videos having stage performances included. There is also a great link and relationship between both the music and lyrics with the visuals seen on screen. In Rihanna's video we see lots of close up of the artist which would be a major demand from the record label compared to the other two videos maybe because they both are bands instead of one single artist. We also see frequent notion of looking and do see voyeuristic treatment of both the male and female bodies in the "We Found Love" and "The Bird and The Work" music videos. Overall I think all three song had a successful music video to advertise the song and have had millions of viewers.

As of the 22nd of october the figures of views on Youtube of each of these songs are:

Rihanna ft. Calvin Harris- We Found Love 214,300,301
Coldplay- Paradise 158,840,292
The Used- The bird and The Worm 12,637,155

History of music videos

Here is an example of one of Justin Biebers music videos showing how the general codes and convention of a pop video will have the artist themselves singing and also includes the artist performing a dance routine.  Also below are the images of both Itunes and the Youtube logo.

Action Plan

Action Plan

Below is a plan that I have made for the upcoming weeks for my project:


12th-18th Novemeber: - History of the music video
                                     - Textual analysis of pop videos
                                     - Notes on appropriate genre and conventions
                          

19th-25th November: - Notes on Top 100 videos
                                   - My top 5 music videos                        
                                   - Notes on key directors

26th November-2nd December: - Notes on Narrative
                                                   - Notes on representation
                                                   - Notes on media language
                                                   - Notes on the music industry and the role of pop video within that            
                                                      industry
                                     
3rd-9th December: - Audience Research
                               - Audience feedback
                               - Notes on artist
                               - Notes on audience
                             

10th-16th December: - Beat sheet
                                  - Record of ideas as they develop
                                  - Treatment sheet
                                  - Animatic

17th- 23rd December: - Storyline
                                   - Storyboard
                                   - Script

                             

24th--30th Decemeber: - Reece information
                                     - Reece shots
                                     - Shooting schedule
                                     - Risk Assesment

31st December-6th January: - Cast notes
                                             - Lyrics
                                             - Moodboard
                                           
7th-13th Janurary: - Actual filming
                              - Evidence of filming
                             

14th-20th January: - More filming
                              - Experimenation with effects etc.
                              - Editing

21st-27th January: - Evidence of editing                      
                              - Rough cut of video and feedback

28th January-3rd February: - Editing of the video
                                            - Textual analysis and research of digipacks
                                            - Analysis and research of adverts

4th-10th February: - Editing of the video (Updated version)
                              - Drafting of digipack with notes (Flat plan for digipack with notes)
                              - Drafting of advert with notes (plan of advert)

11th-17th February:- Editing of the video
                                - Reece information for advert
                                - Reece information for Digipack                        
                             

18th-24th February: - Editing of the video
                                - Photoshoot for digipack and advert
                                - Editing pictures in software

25th Febuary-3rd March: - Editing of digipack
                                        - Editing of advert

4th-10th March -Editing of digipack
                         - Editing of advert

11th- 17th March - Final digipack
                            - Final advert
                            - Final video

18th-22nd March- Evaluation

First post

Hello bloggers, I am back and ready for some more blogging :) I will be showing you the process of my A Level media work which includes pre production, the production and the post production of making a music video plus creating ancillary products like the digipack and advert poster. I am looking forward to completing these tasks and will hopefully come out with a highly professional and creative end product. I hope that you enjoy looking around my blog.

“A few years ago new musicians promoted themselves via ‘myspace’ now ‘myspace’ is redundant. Youtube is the prime platform for musical artists to promote themselves and the success of ‘Gangnam Style’ proves this’ Discuss, agree or disagree.

  Myspace was a site originally set up for new artists or bands within the music industry to upload and promote their own original music. It was very popular and helped people find songs of their choice as well as advertising users music, songs and gain popularity. But as technology has grown, sites have become much more high tech and more popular which led to a rapid increase of new social networking sites and a very popular website known as Youtube. Youtube was so popular from when it first started an still to present day and in the first six months of starting up more videos were produced and uploaded compared to 60 years worth of other traditional channels (without producers). People who have webcams or video cameras can make short clips of themselves doing whatever they like whether it is original and creative or just a copy of something else they have seen. It links people together making society a community as users are allowed to comment on other users videos, like the videos or subscribe to a users channel. 

  I agree that musical artists in order to promote themselves need to upload their videos onto Youtube as it is the prime platform in promoting their music. Youtube allows artists to not just uploaded their songs, but to add a video as well as many other functions. Users are allowed to express their individualism and can watch other people’s songs or covers.

  To back up my opinion many popular artists nowadays were actually discovered through Youtube such as Justin Bieber who went from a ordinary boy who’s mother uploaded small clips of him singing to Youtube to a musical phenomenon. Also recently a song known as Gangnam Style was a single produced by South Korean pop artist PSY. It was released on July 15th 2012 and was debuted at number one in Korea eventually reaching number one position in 33 countries like France, United Kingdom, Australia and many more. By October 30th, 2012 this music video had been viewed over 600 million times on Youtube alone making it the sites third most watched video and most watched K-pop video. It is a worldwide phenomenon mainly because of its catchy beat and the artist humorous music video especially his dance moves. It has also been nominated for the best video award at the 2012 MTV Europe Music Awards and now is recognized by the Guinness World Records as the most liked video in Youtube history. This shows how powerful Youtube can be and how successful this music video has become just through being put on this advertising website. People are now making parodies and lots of audience groups have reacted to this video and are copying PSY comical horse-riding dance such as “Eton Style” made by a group of boys from Eton school. PSY has now made several performance on T.V. and at concerts following the release of is song. Justin Biebers talent manager has now decided to make history with PSY and has been signed to Braun’s Schoolboy Records as he was the first Korean artist to break a big record in the Inited States.

  This simple song that didn't have majorly big funding behind it, through Youtube has become one of the most popular songs breaking records and being nominated for awards. Myspace personally I think became redundant although some users still use it because of other sites being developed especially Youtube. Gangnam Style shows that Youtube is the prime platform for musical artists to promote themselves due to the many features and aspects of the site as well as the amount of users who regularly both take part in and watch videos online.

How did the music video originate and what is its contemporary purpose?

A music video is a short film integrating both a song from an artist as well as visuals, usually made to promote an artist. It is a moving image which can be performance based, narrative based or concept based. Music videos use a range of styles to make the short film, as well as having lots of editing techniques. Videos include animation, documentaries, live action filming, lyric videos and many special effects but can also be a mixture of these. Other music vides may no have a set concept, and may just be a video version of the song’s live performance which is mainly used in the rock music genre.  

In 1894 sheet music publishes promoted their song “The Little Lost Child” and one of the men projected a series of still imagines on a screen at the same time as live performances were happening. This then becqme a popular form of entertainment known as the illustrated song, which were the firsts steps towards a music video.

1902- 1972

  In this period of time was known as “The Phonoscene era” which combined chronophone sound recordings with chronograph film shots along with actors lip- synching to the sound. The sound and visuals were then synchronized by a mechanism patented by Leon Gaumont in 1902 in France.

1926- 1959

  In this time many musical short films were produced due to the arrival of talkies and vitaphones shorts featured many bands, vocalists and dancers. Shorts were around six minuets long in duration and featured art deco style animations and backgrounds combined with a film of the performer singing. Max Fleischer who was an animation artist introduced a series of sing-along short cartoons called screen songs, inviting audiences to sing along to popular songs by following the “bouncing ball” which is like a karaoke machine. Some cartoons by Warner Brother were based around music from musical films that will be coming out soonish after the cartoon. Short films then became very popular and many artists started to appear in their short films. 

  Short films also called promotional clips then became another early form of music video for the Panoram visual jukebox but this faded during the World War II.

1960- 1967- Visual innovation

  A visual jukebox was then invented in France and this short films were produced which eventually spread to other countries.

1967-1973

  During this time promotional clips grew in importance and lots an lots of artists and bands started to made this short films like The Rolling Stones and the Masters Apprentices.

1974- 1980

  This was the beginning of music television in many countries for example in the United Kingdom shows like Top of the Pops began playing music videos in the late 1970’s.

1981- 1991

  Music videos then went mainstream in 1981 the U.S video channel MTV launched. Later big videos were being shown to audiences like Michael Jackson’s song “Thriller”. MTV then launched VH1 channel featuring softer music and meant to cater to an older demographic than MTV.

1992- 2004

  MTV begun listing directors with the artist and song credits, showing the fact that music videos had increasingly become an auteur’s medium.

2005-present

  This is now where the internet has come into play becoming video friendly for example sites like youtube. This allows people to view professional music videos online as well as creating their own interpretation of a music video. Nowadays parodies of artists and bands are now produced by pro consumers.

  The music videos contemporary purpose is primarily made as a marketing tactic intended to promote the music recordings to audiences and fans. It isn't just an advertisement for selling the actual songs but also for live concerts and other merchandise of the artist or bands. Lastly nowadays big media institutions are involved in making great music videos especially the main five Universal, Warner Brothers, BMG, EMI and Sony allowing for lots of finance to be put into these videos which are then distributed and shown helping the song go viral and become nationally well known gaining a high profit eventually.

Take two contrasting musical genres and study and explain how they use media language to appeal to their target audiences through music videos.

Rock genre and pop genre are completely different types of music styles. As well as having contrasting target audiences the way in which they are represented are very unalike. 

  Rock music videos tend to about the artist or band physically performing and the video will show a continuous feed with maybe different shots of a live performance or concert. Rock is very loud, heavy music and the look associated with this genre is a grunge, dark look to the genre. The performers will usually be dressed in dull colours like black with no make up on or very strange make up for example very pale faces with dark black eyes as well as leather clothing. Rock is not really centered around the looks of the artists but predominantly on the music however Pop music is the complete opposite and is focused around how a performer looks and what they are wearing. 

  Pop videos are very performance based and are really like a short film for example Justin Biebers video to As Long As You Love Me song. It has a clear storyline from beginning, middle to end which is usually to do with love or a relatable topic in society today. The music video will have lots of financial backing behind it compared to Rock music videos that will have a low cost expense. Pop music is more cheesy but does relate and sell well with lots of audiences nowadays as it s so popular especially with the younger era. Both genres appeal to their target audience by including things in the video that they know there audiences will enjoy watching and end up wanting to purchase. For example Pop music audiences generally want to see a storyline within the music video that is of a high quality, is performance based and is over the top. Compared to Rock music videos, audiences would rather just listen to the music and do not really have a great deal of bother about visually watching a music video that has a high standard.

  Chris Anderson came up with the long tail theory which does suggest that products in low demand or that have a low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. This means that although Rock music may not be as popular and not have such big financial backing as Pop music it can still eventually make the same amount of sales.

  They are both completely different genres of music and the music videos made are very individual to each other however they are both successful, this is due to big music companies which know exactly what the target audience would like to see and eventually make this happen.