What is a narrative music video?
A narrative music video is a type of music video which shows an account of connected events also known as a story. The story lines are often fragmented and presented in a non linear order to make them really interesting for the audience to figure out the story. This often leads to them watching the video over and over again. The video allows the viewer a more varied access to the performers and gets to see them in different scenes with the effect that the characters are portrayed to be highly interesting. The music used in the video also strongly complements the storyline and is critically important in making a successful video. In classic pop music video's the interplay between the music and storyline are important in a successful outcome and often dancing is used as well. Steve Archer's comments in 'Teaching Music Video's' summarise the above well "music videos will cut between a narrative and a performance of the song by the band. Additionally, a carefully choreographed dance might be a part of the artist's performance or an extra aspect of the video designed to aid visualisation and the 'repeatability factor"
My music video will be made up of both a mixture of performance and narrative based footage. I am including both because generally in the genre of music I am working with music videos are often based around the performer and a story to do with their lives. In my video I have taken a different approach due to the fact my performer Oliver Stone is a completely different person to the young man Joe who is actually the main character acting in the video. Narrative music videos appeal strongly to the target audiences because the audience typically likes to follow a storyline while at the same time enjoying the music and seeing the performer at various points in the video. In my video the music is high energy and tells the story of a young adult man Joe who is in love with his girlfriend Issie although they have a intense and volatile relationship and argue heavily before getting back together. The title of the song is called 'Wonderful' which describes the feeling of a passionate and loving relationship and how great life can be when two young people are in love. I think the story line and the interesting scenes shown during the video keep the audience keenly engaged in the story and the interjections to different scenes of the performer singing are highly important in capturing the audience attention and this interplay between the story and the performer strongly add to the repeatability factor of the video.
I have used a linear set of clips in the video to make the story clear to follow for the audience with a number of injections of the performer singing the song and dancing which add to the likelihood of viewers wanting to watch over again.
Gwen Stefani- Cool is a prime example of a narrative and performance music video because it has a clear storyline from beginning to end and also has a good direct link to the lyrics. It shows a real life situation which the audiences will be able to relate too very well and the dancing adds to the the entertainment factor and likelihood of people wanting to watch over again.
A narrative music video is a type of music video which shows an account of connected events also known as a story. The story lines are often fragmented and presented in a non linear order to make them really interesting for the audience to figure out the story. This often leads to them watching the video over and over again. The video allows the viewer a more varied access to the performers and gets to see them in different scenes with the effect that the characters are portrayed to be highly interesting. The music used in the video also strongly complements the storyline and is critically important in making a successful video. In classic pop music video's the interplay between the music and storyline are important in a successful outcome and often dancing is used as well. Steve Archer's comments in 'Teaching Music Video's' summarise the above well "music videos will cut between a narrative and a performance of the song by the band. Additionally, a carefully choreographed dance might be a part of the artist's performance or an extra aspect of the video designed to aid visualisation and the 'repeatability factor"
My music video will be made up of both a mixture of performance and narrative based footage. I am including both because generally in the genre of music I am working with music videos are often based around the performer and a story to do with their lives. In my video I have taken a different approach due to the fact my performer Oliver Stone is a completely different person to the young man Joe who is actually the main character acting in the video. Narrative music videos appeal strongly to the target audiences because the audience typically likes to follow a storyline while at the same time enjoying the music and seeing the performer at various points in the video. In my video the music is high energy and tells the story of a young adult man Joe who is in love with his girlfriend Issie although they have a intense and volatile relationship and argue heavily before getting back together. The title of the song is called 'Wonderful' which describes the feeling of a passionate and loving relationship and how great life can be when two young people are in love. I think the story line and the interesting scenes shown during the video keep the audience keenly engaged in the story and the interjections to different scenes of the performer singing are highly important in capturing the audience attention and this interplay between the story and the performer strongly add to the repeatability factor of the video.
I have used a linear set of clips in the video to make the story clear to follow for the audience with a number of injections of the performer singing the song and dancing which add to the likelihood of viewers wanting to watch over again.
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